Advertising a business is a never-ending task for most small business owners. Using large banners can be a great way of generating buzz for your establishment, but ordering these banners can be more complicated than many people realize. If you are to maximize the return you get for investing, you will need to be mindful of some basic but highly important steps.
Decide Whether You Will Use Your Vinyl Banner Indoors Or Outdoor
It is a common assumption that a vinyl banner will be able to be used in either indoor or outdoor settings. While this is true for some banners, it is not a universal feature. In order to withstand being exposed to the elements, these banners will need to have a weatherproof sealant applied to them. Otherwise, the intense sun and excessive moisture exposure could cause the sign to start to fade. If you suspect that you may ever want to use the banner outdoors, you should pay the additional fee for a weather coated banner so that it will not suffer rapid wear and tear.
Be Mindful Of What You Want On The Vinyl Banner
It is common for business owners to want to have very elaborate designs for their banners. While these designs can be very eye-catching, they can also dramatically increase the cost of printing the banner. This is due to the fact that it will be necessary to print these more complicated designs at a much high resolution. By limiting the number of detailed graphics and colors, you can help keep the cost of printing these banners low. Furthermore, simple banners may be less susceptible to wear due to the fact that fading will have less of an impact on lower resolution images.
Keep The Banner Safe From Damage While It Is Being Stored
When you do not have your banner displayed, you should take great care when storing it. Improperly stored banners can rapidly degrade as a result of mold and mildew growing on the vinyl. These substances will have secretion that can discolor the vinyl or cause holes to form in it. When you are choosing a storage location, you will want somewhere that has a fairly constant temperature and low humidity. Also, you will want to avoid folding the banner as this could cause deep creases to form. Rather, you should roll the banner around a cardboard tube. Depending on your business, you may not have a room that meets these criteria. When this is the case, renting a climate controlled storage unit can be a great option.
Contact a banner company, like Davis Sign Co, for more help.Share